peas at a party

You’ve seen the news this week:  kids like food better if it comes in a McDonald’s wrapper.  Most of the media coverage is hand-wringing, the-sky-is-falling pronouncements from experts about the crisis in advertising to kids.  But the way I see it this glass is clearly half full.  It’s good news and a very parent-friendly discovery.

First, it’s not about the food, so that should spark hope in the heart of any parent.  Just keep offering that broccoli.  Kids in the experiment not only preferred the fries, they also liked supermarket carrots better when they had the golden arches stamp of approval.

Second, rather than see this as a problem, think of it as a solution.  Why not stop at McDonald’s tonight?  Don’t pick up the burgers and fries, just buy some of their packaging to wrap up your dinner.

Heh.  What do you think?